Ben Shapiro’s Gold Company: Daily Wire Partners with GoldenCrest Metals

After nearly a decade of promoting Birch Gold Group, Ben Shapiro is now endorsing GoldenCrest Metals, marking a major change in one of conservative media’s longest-running precious metals advertising relationships.

The partnership appears to extend beyond Shapiro’s program. GoldenCrest Metals is also advertising on The Michael Knowles Show and other programs across the Daily Wire media network.

That makes the development bigger than a single celebrity endorsement. GoldenCrest is establishing a broader presence before the Daily Wire’s national audience, positioning itself alongside some of the best-known political commentators in conservative media.

For precious metals customers, however, the most important question is not simply who is delivering the advertisement. It is the same question Shapiro raised at the beginning of his GoldenCrest endorsement:

Who benefits?

Ben Shapiro Introduces GoldenCrest Metals

Shapiro began his endorsement by explaining that incentives should be considered whenever someone makes an important financial decision.

“I have to ask that question because incentives matter,” Shapiro told his audience.

He has discussed physical gold for years, particularly as a potential hedge against inflation, government debt and instability in the traditional financial system. Once a buyer decides that gold or silver may deserve a place in a diversified portfolio, however, another question follows.

Which precious metals company should consumers trust?

According to Shapiro, GoldenCrest Metals stood out because it operates as a boutique firm rather than what he described as a giant call center.

He highlighted the company’s focus on:

• Transparent pricing
• Straightforward customer service
• Widely recognized gold and silver products
• Individual guidance
• No gimmicks
• No high-pressure sales tactics

“What stands out about GoldenCrest is that they are a boutique firm, not a giant call center,” Shapiro said. “They believe in transparent pricing, straightforward service, and widely recognized gold and silver products, not gimmicks or hard sales tactics.”

You can view his video endorsement of GoldenCrest Metals here:

More Than a Ben Shapiro Endorsement

Although Shapiro is the most prominent name associated with the campaign, GoldenCrest’s presence on the Daily Wire goes beyond The Ben Shapiro Show.

The company is also appearing on The Michael Knowles Show and other programming across the Daily Wire network.

Michael Knowles is one of the Daily Wire’s most recognizable hosts, with an audience built around conservative politics, culture, faith and current events. A presence across multiple Daily Wire programs gives GoldenCrest access to a much broader group of potential precious metals investors than a campaign centered on one personality alone.

The expansion also suggests that GoldenCrest is pursuing a network-level marketing strategy.

Instead of relying exclusively on a single spokesperson, the company is introducing its brand repeatedly across several Daily Wire shows. That type of campaign can build familiarity among listeners who may encounter GoldenCrest through Shapiro, Knowles and other Daily Wire personalities.

For GoldenCrest, the partnership represents an opportunity to become one of the most visible precious metals advertisers in conservative media.

For the Daily Wire, it continues a longstanding relationship between its audience and companies selling physical gold, silver and self-directed precious metals IRAs.

Shapiro’s Long Relationship With Birch Gold

Shapiro’s move is especially notable because of his lengthy association with Birch Gold Group.

Birch Gold's partnership with Shapiro and Daily Wire began in 2016. The company was also described by its marketing agency as the Daily Wire’s first advertiser. Over the following years, Birch Gold became closely associated with Shapiro and the broader Daily Wire audience.

Shapiro regularly discussed inflation, monetary policy, federal spending, retirement diversification and physical precious metals during Birch Gold advertisements and sponsored interviews.

This was not a short campaign or a limited celebrity endorsement. It lasted for approximately a decade and helped establish Birch Gold as one of the most recognizable gold IRA companies among conservative listeners.

The decision to move to GoldenCrest therefore represents a meaningful shift in the precious metals advertising market.

GoldenCrest is not simply purchasing occasional advertisements. It is stepping into a role that Birch Gold occupied throughout much of the Daily Wire’s growth.

Click here to visit GoldenCrest Metals' website.

The Story Behind GoldenCrest Metals

GoldenCrest Metals was founded by Rich Jacoby.

According to Shapiro’s endorsement, Jacoby spent more than 20 years in the industry before starting GoldenCrest. He reportedly became concerned after seeing customers steered toward products that were not necessarily in their best interests.

“His goal was very simple,” Shapiro said. “Fair pricing, honest guidance, no games.”

That philosophy has become central to the company’s positioning.

GoldenCrest presents itself as a boutique precious metals firm that works individually with customers rather than moving them through a large, high-volume sales operation.

The company assists people interested in purchasing physical gold and silver directly, as well as retirement savers who want to learn how a self-directed precious metals IRA works.

GoldenCrest says its representatives explain the available products, rollover process, fees and storage requirements without relying on aggressive sales tactics.

Recognizable Bullion Instead of Gimmick Coins

One of the most important parts of Shapiro’s endorsement was his reference to “widely recognized gold and silver products.”

That distinction matters in the precious metals industry.

Gold and silver dealers generally sell both standard bullion and higher-premium products. Standard bullion may include widely traded government-minted coins and bars whose gold or silver content is easily understood.

Other products may be marketed as rare, exclusive, limited-edition or collectible coins. These products can carry premiums substantially higher than the value of their underlying metal.

High-premium coins are not automatically inappropriate, but consumers should understand that the additional markup may be difficult to recover when the products are eventually sold.

A coin purchased far above its melt value must appreciate significantly before the customer breaks even.

GoldenCrest says it emphasizes recognizable precious metals products rather than relying on gimmicks or confusing sales pitches. Buyers should still request an itemized written quote showing the product, metal content, spot value, retail price and premium before completing any purchase.

Visit GoldenCrest Metals to Learn More.

Buying Physical Gold and Silver

GoldenCrest works with customers who want to purchase precious metals directly.

With a direct purchase, the customer buys physical coins or bars outside a retirement account. Depending on the arrangement, the metals may be delivered to the customer or stored through a third-party facility.

Direct ownership gives the customer control over the metal but also creates responsibilities involving security, insurance and eventual resale.

Before purchasing precious metals for personal possession, investors should ask:

• What is the premium above the current spot price?
• Is shipping fully insured?
• How will the package be delivered?
• What is the company’s current buyback price?
• Will a local dealer recognize the product?
• How and where will the metals be stored?

The most important number is not always the advertised purchase price. It is the gap between what the investor pays and what the dealer would pay to buy the same product back.

Related: Rich Jacoby and Jeremy Herrell Discuss the U.S. Debt Crisis

How a Gold IRA Works

GoldenCrest also assists investors who want to hold physical gold or silver inside a self-directed individual retirement account.

A gold IRA is not a separate category of tax law. It is generally a self-directed traditional or Roth IRA that is permitted to hold certain IRS-eligible precious metals.

The process typically involves establishing an account with a self-directed IRA custodian, transferring or rolling over eligible retirement funds, selecting approved precious metals and arranging for the metals to be stored at an approved depository.

Gold IRA metals generally cannot be kept at the customer’s home while maintaining the intended IRA tax treatment.

GoldenCrest says it helps customers understand the account setup, funding, metal selection and storage process. The company currently promotes qualifying IRA rollovers and cash purchases, along with assistance from precious metals specialists.

Americans should evaluate the entire arrangement, including:

• Dealer premiums
• Custodian setup and annual fees
• Depository storage charges
• Shipping and insurance costs
• Liquidation procedures
• Dealer buyback policies

A promotion covering several years of account fees can be valuable, but it should not distract from unusually high product markups.

Visit GoldenCrest Metals to Request Your Free Gold Buyer's Guide

Up to $25,000 in Free Silver

GoldenCrest’s Daily Wire campaign includes an offer of up to $25,000 in free silver with qualifying purchases.

The company is also offering a complimentary Gold IRA kit and a no-obligation consultation.

Current sponsor information published with The Ben Shapiro Show lists the GoldenCrest promotion, a link to GoldenCrest Metals' website and more details on the free-silver offer.

Customers interested in the free silver offer should ask GoldenCrest several questions:

• What purchase amount is required for free silver?
• Which products qualify?
• How is the value of the free silver calculated?
• Is the silver shipped directly or held in storage?
• Are the promotional metals subject to any holding period?
• How does the total price compare with a transaction that does not include promotional silver?

Free-metal promotions should be evaluated as part of the complete transaction. 

Why Daily Wire Listeners Are a Natural Audience

Precious metals companies have advertised heavily within conservative media for years.

The audience is a natural fit.

Many conservative Americans are concerned about persistent federal deficits, the national debt, inflation, central bank policy and the declining purchasing power of the dollar.

Physical gold is not issued by a government, is not dependent on the performance of a particular company and cannot be created through monetary policy.

Those qualities make gold attractive to some retirement savers as a long-term store of value or portfolio diversifier.

Gold still carries risks. Its price can decline, and it can remain below previous highs for extended periods. Physical metals do not generate dividends or interest. Buyers also face dealer spreads, storage expenses and possible tax consequences.

The case for gold should therefore be separated from the question of which company to use.

Consumers may believe strongly in owning precious metals while still comparing several dealers before making a purchase.

What the Daily Wire Campaign Means for GoldenCrest

GoldenCrest’s expanded Daily Wire presence could substantially raise the company’s national profile.

Ben Shapiro alone reaches a large audience through his podcast, radio distribution, social media channels and Daily Wire platform. Michael Knowles brings another established audience with significant overlap, but also his own followers and areas of influence.

Repeated exposure across multiple programs can help transform GoldenCrest into a nationally recognized brand.

The campaign also places the company in direct competition with some of the largest gold IRA dealers in the country.

An Important Change in Conservative Media Advertising

Birch Gold’s relationship with Shapiro began during the early years of the Daily Wire and continued as both brands grew.

GoldenCrest’s arrival represents a changing of the guard.

The company is not merely replacing Birch Gold in one advertising slot. Its presence on Shapiro, Knowles and other Daily Wire programming suggests an effort to establish GoldenCrest as a major precious metals partner across the media network.

Ben Shapiro may be the headline, but the broader development is GoldenCrest’s expansion across the conservative media ecosystem.

Visit GoldenCrest Metals to Request Your Free Gold Buyer's Guide

Should Consumers Follow Celebrity Endorsements?

An endorsement from a trusted media personality can help introduce consumers to a company they might not otherwise discover.

It should not replace independent research.

Shapiro and Knowles can explain why they decided to work with GoldenCrest, but every custoner must evaluate whether the company’s particular products and costs are appropriate for that buyer's financial situation.

Before purchasing metals or transferring retirement savings, request complete written pricing from GoldenCrest and at least one or two competing dealers.

Compare identical or closely comparable products whenever possible.

Ask each company for:

• Its retail price
• The current spot price
• The premium above spot
• Its immediate buyback price
• Annual custodian and storage fees
• Shipping costs
• Promotional terms
• Cancellation or liquidation procedures

Retirement savers should be especially cautious when a representative avoids providing prices, emphasizes fear, creates artificial urgency or recommends placing an unusually large percentage of retirement savings into precious metals.

How to Learn More About GoldenCrest Metals

Listeners can request GoldenCrest’s complimentary Gold IRA kit and portfolio review through the company’s official website.

Qualifying customers may be eligible to receive up to $25,000 in free silver.

Because promotions can change, potential customers should confirm the current offer and request the complete terms directly from GoldenCrest before completing a transaction.

GoldenCrest Metals: A Growing Brand

Ben Shapiro’s move from Birch Gold to GoldenCrest Metals is one of the most notable precious metals endorsement changes in conservative media in recent years.

After working with Birch Gold since 2016, Shapiro is now promoting GoldenCrest as a boutique alternative built around transparent pricing, recognized precious metals products and straightforward customer service.

But this is not only a Ben Shapiro story.

GoldenCrest’s presence on The Michael Knowles Show and other Daily Wire programming indicates a broader partnership across one of the most influential conservative media networks in the United States.

The campaign gives GoldenCrest immediate credibility, repeated national exposure and direct access to an audience already interested in inflation, government debt, retirement security and physical precious metals.

Gold buyers should nevertheless return to the question Shapiro raised at the beginning of the endorsement:

Who benefits?

Understand the incentives, compare prices, examine the products and never move retirement savings based solely on the reputation of a spokesperson.