Gold and silver have turned into regular headline news in a way we have not seen in years. In the latest episode of The Crest Report, host Jeremy Herrell and GoldenCrest Metals CEO Rich Jacoby walk through what is driving the metals narrative in 2026, why volatility has not broken the uptrend, and what retirement savers should watch next.

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American Alternative Assets is a precious metals company focused on helping Americans diversify their wealth through physical gold, silver, and other hard assets. The company works with both retirement savers looking to establish a Precious Metals IRA and individuals who want to purchase bullion for direct ownership and home delivery.

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Gold and silver are back in the headlines, and not just in fringe corners of the financial world. In a recent episode of Deep Focus with John Kiriakou, Shannon Davis, founder and CEO of American Alternative Assets, explained why the current surge in precious metals reflects something deeper than short-term market volatility.

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Gold and silver suffered a sharp selloff that triggered a wave of sensational “crash” coverage, with silver seeing one of its worst single-day drops in decades.

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Gold IRA fees sound simple until you actually try to compare companies. One dealer says their fees are “low.” Another says storage is “included.” Someone else promises “free silver” or “no fees for the first year.”

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The precious metals space has a way of pulling people in during moments of uncertainty. When the stock market feels unstable, inflation lingers longer than expected, or confidence in the long-term direction of the economy starts to weaken, many begin asking the question: What do I actually own that’s real?

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